Stacy M. Igel, Founder of Boy Meets Girl USA, is a Chicago native and inspiration to many entrepreneurs all over the world.

Many celebrities have been spotted rocking her designs including Kat Von D, Paris Hilton, Hilary Duff, Amber Rose, Eva Pigford and Lindsay Lohan. At a young age, Igel designed for IZOD and worked closely with icons including Elie Tahari. Igel is not all about fashion, Igel has also contributed to many charities and causes through her work including The National School Climate Center (NSCC), The Young Survival Coalition (YSC) and BMG’s own Anti-Bully Campaign. Today Igel holds the title of being the Chief Brand Ambassador and Creative Director for Boy Meets Girl USA. You can also frequently find her work in STAR Magazine publications.

PLUSHNYLON Mag: Thank you for your time Stacy.

SI: Thank you for the opportunity.

PNM: What inspired the “Boy Meets Girl®” logo?

SI: The first time I met my husband’s parents was for dinner at their apartment.  While they were giving me the tour, I noticed a picture frame containing silhouettes of their three children from when they were younger.  My parents

owned a similar picture of my sister and I from when we were about the same age.  I thought about us and how we still both had these young, playful, carefree versions of ourselves inside of us and I knew right then and there my brand would be called Boy Meets Girl® and that I’d use our silhouettes for the logo.  The logo driven product came first and we have been growing the collection from there.

PNM: Is BMG what you visioned it to be today?

SI: YES,  it will only get better in 2011!

PNM: What are your favorite Fall trends?

SI: Layering, faux leather mixing and red accents.

PNM: What is your favorite piece from your line?

SI: Jumpers! I love pieces that I can jump right into and go. I am always on the go. ..so jumpers are easy and fashionable and always comfortable.

PNM: What advice do you have for other entrepreneurs entering this industry?

SI: 1. Be prepared to work like you’ve never worked before.

4. Last, but not least… BELIEVE!

Photo: Kevin Winebold

PNM: Who is your customer?

SI: The collection [of tops, dresses, sweaters, sweatshirts & sweatpants, jumpers, skirts, outerwear & accessories] appeals to a confident, playful clientele with a carefree spirit.  Our customers like to laugh and don’t take themselves too seriously.

PNM: What can we expect from BMG in 2011?

SI: I’d like our website’s e-commerce platform to become one of the most sophisticated yet user-friendly direct sales platforms in fashion.  Of course, retail is crucial to our success and we want to continue to have a strong presence in key boutiques and department stores.  That said, I think we would be doing the brand a disservice if we didn’t take advantage of our own website’s capabilities internally. Ohh… and if you follow any of my social media sites, you know that I desperately want to be on Oprah before the show ends… its always been a dream of mine so if anyone out there can help me, get in touch with me on Facebook, Twitter, or via my blog!

PNM: We will do so, Thank you again for your time Stacy.

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